Callers hearing informative messages on hold stay on the line over 3 minutes longer...— North American Telecommunications Association
Most companies spend a lot of money each year on advertising. Yellow Pages, Radio, TV, billboards etc, they're all great mediums to get the phone ringing, but when a prospect finally calls, what do they hear? The old adage that... 'you never get a second chance to make a first impression' never rang so true.
At 1800 ONHOLD, we provide highly selective audio marketing, by targeting prospective and existing customers that call in for information.
What used to be wasted ‘dead air’ time, becomes a unique opportunity for a company to promote the benefits of their products and services.
1800 ONHOLD's digital message on hold system ‘talks’ to your customers in a way that is relaxed, friendly and conversational. 88% of callers say that they would rather listen to information on the business they're calling than silence or the radio.
On hold messages instil caller confidence. They'll know that your business is serious about its image and that you have the capability to ‘do the job’.
How many times have you heard those dreadful chimes or bells when waiting on hold? They could be costing that business thousands of dollars in lost sales.
On hold messaging is an exciting and affordable way to promote yourself to 100% of your target market.
After all, the customer has already called (they're interested in what you have to offer) — maximise this opportunity by educating them about your company and some of the products or services.
Sound Bigger. Sound Professional. Target your captive audience!
Consider this... if a customer has never been to your place of business, a large part of the image they have of your company is what they hear over the phone. From the initial greeting by your front office staff, to the way a call is handled after it is transferred.
An on hold messaging system is like a ‘waiting room’ for your callers.
Have you ever called a business and been put on hold to silence? Did you wonder if you were still connected? Statistics show that callers will hang up within 40 seconds and most won't call back.
Playing the radio to waiting callers is not a good idea either. Do your competitors advertise on radio? Imagine playing one of their ads to one of your callers! There's also the issue of APRA license fees that are now required for playing radio on hold.
With a 1800 ONHOLD system, the music and messages are stored on a small memory chip that connects to a ‘Digital Message Centre’. This device is compatible with most phone systems. With no moving parts, it's virtually 100% reliable, even in a power outage/surge, the unit will reset itself without you needing to worry about it.
On hold messaging is one of the most powerful, influential and cost effective marketing tools available to business.
