On average, seven out of ten callers are placed on hold...— AT&T
With a super trim body on the top of many people's 'to do' lists, Pharmacy, Discount Drug Stores wanted to promote their leading weight-loss product, Opti-Slim. With a huge roll-out across all stores throughout the nation, on hold messaging was used to maximise the product's exposure.
[Female Voice Over] I lost 11 kilos in 8 weeks and I didn't have to give up anything, I still eat carbs, nibble on my favourite snacks and enjoy meals with the whole family. [Male Voice Over] Stop thinking about it – just do it. Club Opti-Slim is now only $2.95 per meal. Get into your nearest Discount Drug Store today and ask about Club Opti-Slim. It will change your life.
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"On hold messaging has increased Opti-Slim's brand awareness and consistency across all Discount Drug Stores'. It's just like having an extra staff member working for you, only much more cost-effective" Nicole Warren - National Operations Manager
