onhold message, onhold, on hold music, music onhold , onhold messages
88% of callers would prefer listening to messages while on hold rather than silence or the radio...— Sales & Marketing Management Magazine
The brief from the client was to try and increase call-backs for bookings from telephone quotes. They are in a competitive environment and most people calling them for a quote were also calling at least two more competitors from the Yellow Pages to get prices.
The client was not properly using the hold feature of his phone system, now when someone rang up for a quote he is to put them on hold for 15 seconds then came back to them with the price (even though he knew it straight away).
[Male Voiceover] Thanks for calling Fast Fit Exhaust.
[Female Voiceover] If you were proud of a product, you'd stand behind it. That's exactly the case with us and the quality mufflers we stock. Even with the basic model exhaust, we will give you an extra one-year warranty on top of the manufacturer’s warranty.
[Male Voiceover] Plus we guarantee both the muffler and our workmanship, so you won’t get hit with labour costs if the muffler needs to be replaced.
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The client achieved a 50% increase in call-backs for vehicle bookings.
